Corporate identity for the museums of Teramo

IUAV Faculty of Design and Arts

 

The thesis project comes to the need to create a corporate image for

the Museum Complex of Teramo. The Museum Complex includes the

Archaeological Museum, the Art Gallery and the Museum of Contemporary

 Art Workshop. The project has involved the creation of a

complete corporate image, from the logo, the institutional communication

material, catalogs, posters and totems to the website.

After a search on the territory and its art history, I have developed a

system that would ensure the unitary nature of the contents, in order

to make immediately connected the products relating the Museums. 

I set a layout for different communicative artifacts, and

added a further element of recognition obtained by the treatment of the

images, in fact they are treated with a selective blur that highlights the

details of the work and provides a further key to understand the artwork.

 

 

© 2017 Laura Addari