IUAV Faculty of Design and Arts
The thesis project comes to the need to create a corporate image for
the Museum Complex of Teramo. The Museum Complex includes the
Archaeological Museum, the Art Gallery and the Museum of Contemporary
Art Workshop. The project has involved the creation of a
complete corporate image, from the logo, the institutional communication
material, catalogs, posters and totems to the website.
After a search on the territory and its art history, I have developed a
system that would ensure the unitary nature of the contents, in order
to make immediately connected the products relating the Museums.
I set a layout for different communicative artifacts, and
added a further element of recognition obtained by the treatment of the
images, in fact they are treated with a selective blur that highlights the
details of the work and provides a further key to understand the artwork.